Born in Peru, South America, Tasha Noriega, Founder of Tasha & Co., brings with her 14 years experience as the assistant to Peter O’Malley, former President and owner of the Los Angeles Dodgers. While with the Dodgers, she was involved in special projects related to International Relations, Marketing, Publicity, Community Service and Special Events. In charge of projects for the Baseball Operations Department, she assisted with the training and implementation of a new scouting computerized system and in reorganizing office policy procedures.

When her only child, Jonathan, was diagnosed with an inoperable brain tumor, she became an advocate for promoting awareness to families in similar situations and who face dire health and financial circumstances. She and her son are currently involved with the Maxine Dunitz Neurological Institute at Cedars-Sinai Medical Center promoting research and awareness that may benefit other families stricken with cancer. She was featured in a four-page article in People magazine’s Best of 2002 issue for her humanitarian and fundraising efforts. Health magazine featured her efforts to find a cure for her son in a six-page article published in November 2002. She is currently working on a book about her son’s courage in the face of adversity.

The concept of forming Tasha & Co. was a passion derived from wanting to offer women with sensitive skin, such as herself, superior products based on the most advanced research and technology available, that are effective in restoring healthy skin, safe to use, free of any marketing gimmicks, with great textures and scents, and that stand for integrity based on premium quality and ingredients. Under the direction of a leading chemist, she invested three years of research to develop a product line committed to excellence. Her Peruvian roots inspired her to give the products trend-setting Latin names that highlight the spirit of women universally, which is about perseverance, the importance of family and a positive and exciting outlook in life. She also wanted to create an awareness of proper skin care and by promoting accurate education and information.

In addition to her development of the product line, she is deeply involved in all facets of the marketing of the company and oversight of the development of its image and design. She has developed the company’s program for the education of its representatives and clients in assessing and addressing skin care needs. Moreover, as the company expands and grows, her goal and commitment is to contribute strongly towards assisting community outreach efforts.

message from tasha

I had always enjoyed healthy skin until I reached my early 30s, when I noticed I started to develop some fine lines and my skin had become dehydrated. I put off addressing my skin problems until my mid 30s, when I found the effects of aging had progressed to where I could no longer wear make up without a moisturizer. Powders started to crease around the lines on my face and my skin began to seem dull. The wrinkles around my eyes, mouth and forehead became more noticeable. My skin felt less firm and began to look blotchy and discolored. My skin no longer radiated the healthy glow of my youth.

Determined to do what I could to restore my skin’s health, I improved my diet and liquid intake and began to take vitamin supplements. However, my skin still lacked the vitality and luster I once enjoyed. What’s more, the moisturizers I tried felt waxy and irritated my sensitive skin. I began a search to find a better moisturizer, including a number of well-respected and very expensive skin care lines, but my search proved fruitless.

My search grew into a crusade to gain more knowledge about skin care from reputable sources and the latest clinical studies available. My research brought me to a leading chemist in the field of skin care, biology and research. I discussed with him what I was looking for — a skin care line designed to strengthen, heal and nourish the skin for those of us with sensitive skin. We reviewed all the products on the market, but found that their ingredients made them either too mild to achieve the results I was looking for or too harsh for those of us with sensitive skin. Together, we set out to develop a line that had just the precise combination and concentration of ingredients to restore the skin’s vitality while taking advantage of new scientific breakthroughs that protect sensitive skin from irritation. To make a long story short, three years of development and testing later, we had achieved that goal.

The results have been remarkable. I’m proud to have my name associated with this line of products designed to help your skin regain its vitality and health, even those with sensitive skin.

We believe in educating our representatives and customers about their skin types and needs. The more you know about your skin, the more you will understand how the ingredients and complexes are especially formulated to meet your skin’s needs. Toward that end, we have prepared this guide. In it, you will find a wealth of information that will help you better meet your skins needs.

It is never too early to start addressing the maintenance and vitality of your skin. Don’t wait until the early signs of aging begin to appear before you start on a daily regimen of proper skin care. Start now and enjoy beautiful, brighter, healthier skin!

Tasha Noriega
Founder